Cut Sheet Fluency and Custom Exempt Sales

Mieschia Wilson, Next Generation Farmstead

Buying or selling an animal share but unsure what to expect next? Join us as we dive into the world of custom exempt sales. In a workshop designed for both the farmer and the consumer. We will navigate cut sheets, discuss hanging weights, explore breed selection and more. Giving you the tools to build and strengthen the relationship between customer, butcher & farmer.

 

Mieschia Wilson is the farmer at the center of Next Generation Farmstead, a small, family owned business of 3 generations working together to bring humanely raised proteins to Whatcom County. She raises poultry, pork and eggs on pasture, selling pork shares and whole birds seasonally.

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Breaking Down the Whole Hog (and Beef): Cut Sheets from a Butcher’s Perspective

Ernie & Jeanie Klanders, Ten Mile Meats

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Accessible Local Beef

Marie Hegarty, Fair Cow’s Path Farm

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Digital Tools Without the Burnout: Smart Marketing For Busy Farmers

Allen Bush, WSU Skagit Extension

What is the role of marketing in your farm business, and how much time does and should it take up? Do you know what the highest return on investment marketing activities are for an operation of your type and at your scale? This workshop will help you assess how to market your farm effectively without losing time, focus, or alignment with your values.  Case studies from livestock and diversified farms will show different paths to success to help you get and stay on track, staying authentic and values-driven while still growing sales. This session is designed for farmers, ranchers, and ag businesses who know they should be marketing but aren't sure where to start, what actually matters, or how to do it without burning out. Using real-world examples and plain language, this talk will focus on practical steps that work in rural and agricultural communities. This is marketing built for people who would rather be out with the cows than stuck behind a screen. 

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With more than a decade of experience in marketing and communications, Allen Bush helps ag businesses cut through the noise and connect with the people who matter most. He has worked across B2B and B2C industries, leading digital campaigns, content strategy, and brand storytelling that deliver measurable results. Known for turning complex ideas into clear, practical messaging, Allen specializes in making marketing approachable and effective — especially for small businesses and organizations that don’t have time for buzzwords or big budgets. His work spans digital marketing, email campaigns, social media, Content systems, and visual storytelling, with a strong focus on clarity, consistency, and real-world impact. Allen brings a down-to-earth approach to marketing that meets producers where they are — focused on relationships, trust, and getting back to what really works